Know, Engage and Retain Your Customers

Re-X empowers fuel retailers with best-in-class mobile apps, making it easy for customers to purchase fuel at the pump, and improving customer lifetime value through data-driven marketing. Our solutions are proven to deliver increased customer satisfaction, visits per month, and quantity per customer.

Trusted by Leading Fuel Retailers

Re-X earns the confidence of leading fuel retailers by expertly stewarding their most critical asset - their customer relationships - through innovative digital payment experiences that turn transactions into lasting connections.

Complete Customer Experience Platform

Leveraging the power of customer data is a key objective for retailers - Re-X helps retailers deliver the right experience at the right moment in the customer journey, resulting in higher levels of customer engagement and increased customer lifetime value.

Mobile Pay at Pump

Best-in-class mobile app customised for your brand, allowing customers to fill up in seconds. Proven to increase visits per month.

Digital Receipting

Card-linked digital receipts at outdoor payment terminals. Improves convenience, reduces paper use, and supercharges customer registration.

Single View of Customer

Unified customer profiles from web, app and business systems with real-time synchronisation and enriched transactional data.

Behaviour Segmentation

Advanced AI-driven engine leveraging Machine Learning analytics, unsupervised deep clustering, and predictive classification models for personalised campaign optimisation and ROI maximisation.

Marketing Automation

Moment-driven campaigns across push notifications, SMS, email, and digital receipts, activated at the right time for each customer.

Business Intelligence

Customised reports and visual dashboards for exploring customer, transactional, site, rating and campaign data.

Powerful Capabilities, Simple Implementation

Our platform is designed to integrate seamlessly with your existing infrastructure.

Mobile Pay At Pump Excellence

Attract new customers with a customised mobile pay at pump app developed for your brand. Our consistently 5-star rated apps feature intuitive interfaces, fast and secure payments, real-time fuel prices, and personalised offers.

  • Digital receipting integrated with outdoor payment terminals
  • Self-service mobile payment workflows for open and closed loop payment cards
  • Customer ratings and surveys at point of purchase
  • Digital discount issuance and redemption

Enhanced Customer Satisfaction

Deliver broad or targeted marketing campaigns that activate at the right point in the customer journey. Our platform orchestrates automated campaigns based on lifecycle, recent interactions, or predefined behavioural criteria.

  • Moment-driven campaign activation
  • Multi-channel orchestration (SMS, email, push notification, in-app)
  • Campaign efficacy reporting and ROI tracking
  • Customer preference and fatigue management

Proven Results for Fuel Retailers

Our platform delivers measurable improvements across key business metrics.

Increased Customer Visits

Mobile pay at pump is proven to increase visits per month, driving higher transaction frequency and customer engagement.

Higher Transaction Value

Digital receipting increases quantity per customer while providing a touchpoint for targeted promotions.

Improved Marketing ROI

Behaviour-based segmentation and targeted campaigns ensure your marketing efforts deliver maximum impact.

Enhanced Customer Satisfaction

Frictionless payment experiences and personalised offers keep customers happy and coming back.

Expanding Across the Globe

From our base in New Zealand, we're bringing innovative fuel retail solutions to new markets.

  • New Zealand - Our home market with proven success across major fuel retailers.
  • Australia - Expanding to serve the Australian fuel retail market.
  • Asia Pacific - Bringing innovation to rapidly growing APAC markets.
  • North America - Preparing to transform fuel retail in the USA and Canada.

Turn Customer Interactions into Opportunities for Long-Term Growth

Partner with Re-X to build a loyal customer base that drives sustainable revenue for your fuel retail business.